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When Was Chevrolet Founded?

Chevrolet cars, trucks, and SUVs are incredibly popular on Lawrenceville and Suwanee roads, but have you ever thought about how this iconic brand came to be? When was Chevrolet founded, and who founded the brand in the first place? Chevrolet was founded on November 3, 1911, in Detroit, Michigan – the same year of the inaugural Indianapolis-500 race, and the same year that Orville Wright set yet another world record in flight. Learn more about Chevrolet history in this guide from Rick Hendrick Chevrolet Duluth!

Who Founded Chevrolet?

Louis Chevrolet and William C. Durant co-founded the Chevrolet Motor Car Company. Louis Chevrolet was a Swiss race car driver and automotive engineer. William C. Durant was the founder of General Motors (GM), but he had been ousted from the company amidst a 1910 financial crisis.

A Timeline of Chevrolet’s Early Years

Following the brand’s founding in 1911, the early history of Chevrolet saw some rapid changes:

  • 1918: Durant organized a reverse merger with Chevrolet and General Motors (GM) to regain his GM presidency.
  • 1919: By 1919, Durant was ousted once again, making room for a new GM president: Alfred Sloan. Sloan soon chose Chevrolet to be the volume leader in the GM family, with the brand’s philosophy soon evolving into ‘a car for every purse and every purpose.’
  • 1929: Just 10 years later, Chevrolet overtook Ford as the best-selling car in the United States!

Where Was the First Chevrolet Factory?

The very first Chevrolet factory was rooted in Flint, Michigan, at the corner of Wilcox and Kearsley Street, which is directly across from Kettering University. Today, the site is known by locals as ‘Chevy Commons.’

Series C Classic Six: The First Chevrolet Production Car

The first Chevrolet vehicle in production was the Series C Classic Six. It was designed by Etienne Planche following specs drawn up by Louis Chevrolet. This original production model was unveiled to the public for the first time at the 1913 New York Auto Show.

What Does the Chevrolet Logo Represent?

The Chevrolet logo is instantly recognizable in Johns Creek today, but have you ever wondered what it is supposed to be, and what it represents? First used in 1914 on the H Series Baby Grand and Royal Mail models, as well as Light Six L Series models, the Chevy logo is commonly referred to as the Chevrolet ‘bowtie,’ though many describe it as an italicized plus sign. What inspired the logo in the first place? The true answer remains a mystery, but here are some commonly debated possibilities:

  • William C. Durant got the design from wallpaper he saw in a French hotel room.
  • It was based on the logo of the Coalettes coal company.
  • It is a stylized version of the Swiss cross, honoring the heritage of Louis Chevrolet.

Check Out the Modern Chevrolet Lineup at Rick Hendrick Chevrolet Duluth!

Chevrolet vehicles have come quite a long way since the brand’s founding in 1911! The philosophy of ‘a car for every purse and every purpose’ still holds true, as the brand’s cars, trucks, and SUVs remain competitively priced for Duluth shoppers. Whether you are interested in the family-oriented Suburban SUV, the legendary Silverado 1500 pickup, or an iconic athlete like the Corvette sports car, you can get behind the wheel at Rick Hendrick Chevrolet Duluth. Contact us today to learn more!

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Hendrick Vehicle Disclaimer:

$799.00 Dealer Administrative Charge included in advertised price.

All prices exclude all taxes, tag, title, registration fees and government fees. Out of state buyers are responsible for all taxes and government fees and title/registration fees in the state where the vehicle will be registered. All prices include all manufacturer to dealer incentives, which the dealer retains unless otherwise specifically provided. Dealer not responsible for errors and omissions; all offers subject to change without notice; please confirm listings with dealer.

All vehicles may not be physically located at this dealership but may be available for delivery through this location. Transportation charges may apply. Please contact the dealership for more specific information. All vehicles are subject to prior sale.

Additional Disclaimers:

*Length of contract limited. Must finance with GM Financial. Some customers may not qualify. Not available with lease and some other offers. Take new retail delivery by 1/31/22. **Chevrolet Loyalty Offer. NCR; Buffalo, NY; Erie, PA; Pittsburgh, PA; Rochester, NY. For Purchase must be current Owner/Lessee of a 2008 or Newer Chevrolet Passenger Car or Truck. For Lease must be current Lessee of a 2017 or Newer Chevrolet Passenger Car or Truck. Lease is Compatible with the Lease Loyalty / Conq Programs. Take new retail delivery by 1/31/22.

*Not available with special finance or lease offers. $500 Customer Cash on MY22 Chevy Trax, Chevy Equinox, Chevy Traverse, $1,000 Customer Cash on 2022 Chevy Blazer. $750 Customer Cash on 2021 Trax, $2,500 on Chevy Equinox (excludes L), $1,750 on 2021 Chevy Blazer (excludes L), and $500 on 2021 Chevy Traverse. Take new retail delivery 1/31/2022.

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