An Important Message from Hendrick

Call
Hours & Maps

Get Hours and Directions

x

3277 Satellite Blvd. NW, Duluth, GA, 30096

Get Directions dealer map

Dealership Info

Phone Numbers:Sales Hours:
  • Mon - Wed9:00 AM - 9:00 PM
  • Thu - Fri9:00 AM - 10:30 PM
  • Sat9:00 PM - 9:00 PM
  • Sun12:30 AM - 6:00 PM
Service Hours:
  • Mon - Fri7:00 AM - 7:00 PM
  • Sat7:00 AM - 5:00 PM
  • SunClosed
Parts Hours:
  • Mon - Fri7:00 AM - 7:00 PM
  • Sat7:00 AM - 5:00 PM
  • SunClosed
Service
Saved
Click Here to Get $250 Off Any New Chevrolet
x
$250 Off Any New
Vehicle Purchase
After submitting your information, one of our representatives will reach out to you about this offer!
Limit one per customer. Offer is not valid on any price quotes that were given prior to the receipt of this offer.

$250 New Offer

Submit your information to receive this offer.
  • This field is for validation purposes and should be left unchanged.

When Was Chevrolet Founded?

Chevrolet cars, trucks, and SUVs are incredibly popular on Lawrenceville and Suwanee roads, but have you ever thought about how this iconic brand came to be? When was Chevrolet founded, and who founded the brand in the first place? Chevrolet was founded on November 3, 1911, in Detroit, Michigan – the same year of the inaugural Indianapolis-500 race, and the same year that Orville Wright set yet another world record in flight. Learn more about Chevrolet history in this guide from Rick Hendrick Chevrolet Duluth!

Who Founded Chevrolet?

Louis Chevrolet and William C. Durant co-founded the Chevrolet Motor Car Company. Louis Chevrolet was a Swiss race car driver and automotive engineer. William C. Durant was the founder of General Motors (GM), but he had been ousted from the company amidst a 1910 financial crisis.

A Timeline of Chevrolet’s Early Years

Following the brand’s founding in 1911, the early history of Chevrolet saw some rapid changes:

  • 1918: Durant organized a reverse merger with Chevrolet and General Motors (GM) to regain his GM presidency.
  • 1919: By 1919, Durant was ousted once again, making room for a new GM president: Alfred Sloan. Sloan soon chose Chevrolet to be the volume leader in the GM family, with the brand’s philosophy soon evolving into ‘a car for every purse and every purpose.’
  • 1929: Just 10 years later, Chevrolet overtook Ford as the best-selling car in the United States!

Where Was the First Chevrolet Factory?

The very first Chevrolet factory was rooted in Flint, Michigan, at the corner of Wilcox and Kearsley Street, which is directly across from Kettering University. Today, the site is known by locals as ‘Chevy Commons.’

Series C Classic Six: The First Chevrolet Production Car

The first Chevrolet vehicle in production was the Series C Classic Six. It was designed by Etienne Planche following specs drawn up by Louis Chevrolet. This original production model was unveiled to the public for the first time at the 1913 New York Auto Show.

What Does the Chevrolet Logo Represent?

The Chevrolet logo is instantly recognizable in Johns Creek today, but have you ever wondered what it is supposed to be, and what it represents? First used in 1914 on the H Series Baby Grand and Royal Mail models, as well as Light Six L Series models, the Chevy logo is commonly referred to as the Chevrolet ‘bowtie,’ though many describe it as an italicized plus sign. What inspired the logo in the first place? The true answer remains a mystery, but here are some commonly debated possibilities:

  • William C. Durant got the design from wallpaper he saw in a French hotel room.
  • It was based on the logo of the Coalettes coal company.
  • It is a stylized version of the Swiss cross, honoring the heritage of Louis Chevrolet.

Check Out the Modern Chevrolet Lineup at Rick Hendrick Chevrolet Duluth!

Chevrolet vehicles have come quite a long way since the brand’s founding in 1911! The philosophy of ‘a car for every purse and every purpose’ still holds true, as the brand’s cars, trucks, and SUVs remain competitively priced for Duluth shoppers. Whether you are interested in the family-oriented Suburban SUV, the legendary Silverado 1500 pickup, or an iconic athlete like the Corvette sports car, you can get behind the wheel at Rick Hendrick Chevrolet Duluth. Contact us today to learn more!

More from Rick Hendrick Chevrolet Duluth

  • 2021 Chevy Trax Reviews

    Considering the 2021 Chevy Trax as your next Lawrenceville SUV? With its compact size and budget-friendly price point, the new Trax is a perfect choice for commuters or those who are looking to size up from a sedan. But don’t just take our word for it – the 2021 Chevy Trax reviews serve as further…

  • 2021 Chevy Blazer Interior

    Step inside the Chevy Blazer interior with Rick Hendrick Chevrolet Duluth to discover 64.2 cubic feet of cargo space, spacious seating for up to 5 passengers, advanced Chevy Blazer technology, and so much more! We’ve got all of the exciting details on the new 2021 Blazer interior, below. View New Blazer InventoryContact Us Chevy Blazer Technology Modern Lawrenceville…

  • Step Into the 2021 Chevy Tahoe Interior

    There’s a new Chevy Tahoe in Duluth, as the latest upgrades continue a long tradition of exceptional Chevy performance. Doubtless, a great SUV is all about an inviting, technology-heavy cabin that will keep everyone happy. The 2021 Tahoe has plenty of features worth writing about, as Rick Hendrick Chevrolet Duluth shows in our guide to the 2021 Chevy…

Saved Vehicles

SAVED VEHICLES

You don't have any saved vehicles!

Look for this link on your favorites:

Save

Once you've saved some vehicles, you can view them here at any time.

Contact Us

678-288-4666

Call Now

3277 Satellite Blvd. NW • Duluth, GA 30096

Get Directions

Today's Hours:

Open Today! Sales: 9am-9pm

Open Today! Service: 7am-7pm

Open Today! Parts: 7am-7pm

Rick Hendrick Chevrolet Duluth 33.960541, -84.132771.